
Sometimes life comes at you fast. That’s been the case the past few weeks at 1000 Brannan where we are immersed in a number of projects and initiatives including:
- All things allocation: Drafting the rules for team selections, obtaining the U.S. Women’s National Team pool players’ city preferences, choosing a date for the dispersal, planning an event around the announcement, exploring media coverage opportunities, creating an online platform to generate allocation buzz, designing team and grassroots activation plans and more.
- Continuing to meet with potential investor groups in San Diego and the Bay Area.
- Pinning down dates and locations for player combines this fall.
- Reviewing the teams’ progress in hitting a number of milestones.
- Preparing for the FIFA window to negotiate with international players that opens on July 1.
- Examining a handful of national TV opportunities for game coverage.
- Vetting companies to become our new web development and online video platform partners.
- Developing strategic partnerships with a number of youth and adult soccer and sports organizations.
- Writing team and league mark usage guidelines.
In the personnel department, Aileen Nasypany joined us at the beginning of the month as our Office Manager / Assistant to the Commissioner. A former member of the WUSA Boston Breakers front office and a current coach for the WPSL San Francisco Nighthawks, Aileen is organizing our office space while also managing the Commish’s jammed pack schedule.

When you enter our office, Aileen is there to greet you.
On Monday, Jason Cohen will walk through our door for his first day in his position of Director of Business Development / Associate Counsel. Coming to us from the front office of the NFL’s Minnesota Vikings, Jason will oversee WPS’s growing corporate partnerships while also reviewing the league’s legal matters.
As our roster is getting filled, it’s time to return to our biggest task at hand – putting all of the pieces together to so the teams can be allocated their first players.